We are bang in the middle of the festive season, as we prepare for the festival of light – Deepawali. With varying traditions & cultures across states of India, Diwali is celebrated uniquely in every home, and it symbolizes the spiritual victory of light over darkness.
Traditionally, this is also the time when every home is cleaned thoroughly to bring in positivity, and nothing resembles the purity of neem – an age-old, trusted herb that naturally cleans & disinfects your floors. Let the goodness of neem transform your home into a haven of purity and freshness, ready to embrace the joy and warmth of the festive season.
Prerna Dugar, a home décor influencer and a mother from Delhi, says, “Diwali is the right mix of love and light, peppered with nostalgia. While growing up, I always saw my parents cleaning, re-organizing, and decorating our home to prep for the celebrations, it is one of my cherished memories as our home lit up with lamps and laughter.
Now, as I prepare my own home for the occasion, I take all those years of watching & helping my mother as a guide to have a spick & span home. However, I like to stick to greener, more sustainable ways of cleaning & beautifying my home. Thus, opting for ITC Nimyle, which helps me have a shining & clean floor for a warm welcome. It gives 100% natural action* and leaves no chemical residue behind^, giving me peace of mind that my floor is not just free of dirt, but also safe & hygienic. Not just the floor, from organizing the almirah to cleaning the fan, every cleaning task contributes to creating a healthier, more serene space for my friends and family to celebrate the festival of lights.”
Decluttering and cleansing during Diwali hold significant importance, and here are some ways on how you can ace your cleaning routine:
- Declutter: An organized and cleared-out space is believed to invite prosperity and abundance into your life. Decluttering also has semblance to letting go of past grievances or negative emotions and making a spot for new beginnings.
- Organize: A clean home looks brighter & well – managed, and nothing helps keep your mood in check than an organized space with designated spots for every utility, as well as finding the right things at the right time.
- Kitchen cleaning: Kitchen cleaning is equally important as the rest of the house. Make sure to not miss the spot under the sink and fridge, this is where the gunk and water collect throughout the year and can lead to bad odour, as well as cause roaches. It is also the right time to bring out those traditional heirloom utensils for big batches of cooking, as well as decor around the house. Use ITC Nimeasy to get rid of the grease & restore the shine of your pots & pans through its Lift Off Action, making your kitchen cleaning spree hassle free.
- Use odour – absorbers: A thorough cleaning of your space also means that every corner of the house smells clean & fresh. You can put some neem leaves in a small sachet and put it in corners for a subtle natural fragrance or use a neem oil in a diffuser for a serene aroma around your rooms. An eco–friendly floor cleaner like ITC Nimyle can leave a long-lasting and fresh fragrance.
- Re-decorate: The act of cleaning can help you get rid of old, unused items thus allowing for every décor piece or accent to make its own statement & stand out. You can also take this opportunity to move around your furniture and try a different setup – in turn, getting a sustainable yet fresh vibe at your home.
Diwali is the perfect time to cleanse your home, as the festival of light brightens up our year ahead, refresh the aura and amp up the vibe for the festivities ahead with natural cleaning.
*100% natural anti-microbial action basis lab study
^Basis lab study. Use as directed on the pack