- Aparajita Adhya stars as a doting mother embracing the BoroPlus mantra for her child, herself, and her entire family – “Amar Aachhe Or Jonno Ektu Hole O Plus”
Kolkata, 21 December 2024: Emami Ltd, the flagship FMCG Company of the Kolkata based Rs 30,000 crore Emami Group has partnered with Windows Production, the renowned Bengali Production House established by the celebrated filmmaking duo – Nandita Roy and Shiboprasad Mukherjee. Known for their blockbuster Bengali films such as Ramdhanu, Bela Seshe, Praktan, Posto, Haami, Konttho, and their latest hit Bohurupi, the duo also has a rich legacy in creating impactful advertising films.In this campaign, distinguished actor Aparajita Adhya, a prominent figure in the Bengali entertainment industry, essays the role of a devoted mother. Her skincare mantra for her daughter—“Amar Aachhe Or Jonno Ektu Hole O Plus”—perfectly encapsulates the values of warmth, care, and protection that the BoroPlus Ayurvedic Antiseptic Cream offers.At a media meet and greet event organized by BoroPlus Ayurvedic Antiseptic Cream today in Kolkata, the new campaign specially crafted for the consumers of Bengal was officially launched in the starstudded presence of Ms. Nandita Roy, noted filmmaker and producer, Mr. Shiboprasad Mukherjee, noted actor, filmmaker and producer, Ms. Aparajita Adhya, renowned Bengali actor, Ms. Zinia Sen, screenwriter and former journalist, Baby Ahana, the child star in the brand film and Ms. Avishi Sureka, Brand Strategist, Emami Ltd. The guests shared their experiences from the brand film shoot with the attending media. Speaking on this occasion, Ms. Avishi Sureka, Brand Strategist, Emami Ltd said, “Brand Emami has deep roots in Bengal since our founders started their business journey in 1974 here from Kolkata. Bengal holds a very special place in our hearts. BoroPlus, launched in 1982, is today the leading brand in the antiseptic cream category in India. To bring the natural goodness of BoroPlus Ayurvedic Antiseptic Cream, which is a trusted solution for multiple skin issues to every corner of Bengal, we decided to collaborate with the creative brilliance of Nandita Roy and Shiboprasad Mukherjee. We believe that their immense understanding of Bengali audience and Aparajita Adhya’s convincing portrayal of a loving mother and a caring homemaker will strike a deep connect with our target demographic of women aged 25-45 years across all segments. Baby Ahana’s adorable presence in the film is like the cherry on the top.”
