- A Bold New FMCG Brand Endorsed by Sourav Ganguly
Kolkata, February 10, 2026 : Annapurna Swadisht Limited, a rapidly growing FMCG company with a strong presence across Eastern India, today announced the launch of its new brand OFFSIDE, marking a strategic entry into the urban and semi-urban consumer market. The brand is endorsed by former Indian cricket captain and global sports icon Sourav Ganguly, who has been associated with the company as Brand Ambassador since September 2025.
The official launch event of OFFSIDE was held in the presence of Sourav Ganguly, former Indian cricket captain. The event was attended by the company’s senior leadership including Ritesh Shaw, Chairman & Founder, Shreeram Bagla, Director, Rohit Singhania, Chief Executive Officer, Chandan Ghosh, Independent Director, and Manoj Sharma, Additional Director, Madhur Confectioners Pvt. Ltd., along with channel partners, distributors, and members of the media. The event underscored the company’s commitment to innovation, quality, and contemporary brand building.
Founded in 2015, Annapurna Swadisht Limited has emerged as a trusted name in affordable and quality snack products. Its diverse portfolio includes western snacks, traditional namkeens, instant noodles, fryums, potato chips, bakery products, and confectioneries. The company enjoys a deep distribution network across West Bengal, Bihar, Jharkhand, Odisha, Uttar Pradesh, and the North Eastern states.
With penetration across more than 1.5 lakh villages and towns through a robust network of over 850 distributors, Annapurna Swadisht has successfully disrupted the unorganised snacks segment, particularly in rural and school-age consumer markets. Despite competing with pan-India players, the company maintains strong dominance in Eastern India’s rural markets through consistently higher daily packet sales and competitive pricing.
In FY25, the company recorded a revenue of ₹407 crore, registering a year-on-year growth of 54 percent. Operating profit stood at ₹47 crore with a 12 percent margin, while net profit reached ₹22 crore, reflecting a compounded profit growth of 53 percent. Earnings per share rose to ₹9.86, highlighting improved operational efficiency and scale.
Speaking on the launch, Mr. Ritesh Shaw, Chairman and Founder, said, “OFFSIDE represents our evolution as a brand-driven FMCG organisation. With Sourav Ganguly associated with us, we are confident that OFFSIDE will strongly connect with today’s aspirational consumers while staying rooted in trust and value.”
Mr. Shreeram Bagla, Director, added, “This launch is a significant milestone in our journey towards becoming the largest FMCG player in Eastern India by 2027. OFFSIDE strengthens our urban portfolio while complementing our strong rural footprint.”
Mr. Rohit Singhania, Chief Executive Officer, said, “OFFSIDE is designed for scale, speed, and modern trade relevance. It aligns perfectly with our growth strategy, channel expansion, and focus on brand-led demand creation across markets.”
Mr. Chandan Ghosh, Independent Director, commented, “The launch of OFFSIDE reflects strong governance, strategic clarity, and long-term value creation. The brand is well-positioned to build sustainable growth while enhancing shareholder and consumer confidence.”
The launch of OFFSIDE follows a series of strategic milestones for the company, including manufacturing expansions, portfolio diversification, and the acquisition of Madhur Confectioners in 2024. Mr. Manoj Sharma, Additional Director at Madhur Confectioners Pvt. Ltd., brings with him extensive experience in leadership and strategic management and plays a key role in guiding the company’s growth, governance, and long-term vision.
About Annapurna Swadisht Limited
Annapurna Swadisht Limited is an Indian FMCG company specialising in affordable, quality food and snack products. Established in 2015, the company continues to expand its manufacturing, distribution, and brand presence with a vision to become the leading FMCG player in Eastern India.
