SMK Helmets Launches Globally Acclaimed NOVA Track and NOVA Super in India

Combining aggressive track styling with advanced rider safety, SMK Helmets, a premium global helmet brand from STUDDS Accessories Ltd., the world’s largest (1) two-wheeler helmet manufacturer by volume in Calendar Year 2024, today announced the full-scale domestic launch of its globally acclaimed NOVA series, introducing two striking variants- NOVA Track and NOVA Super for riders in India.

The SMK NOVA model has already earned strong international acceptance and was showcased to Indian audiences at India Bike Week. With this launch, SMK now makes the series widely available across the domestic market.

Designed to combine certified protection, aerodynamic stability and expressive styling, SMK NOVA Track and SMK NOVA Super offer two distinct visual personalities built on the same performance-focused foundation.

Commenting on the launch, Mr. Sidhartha Bhushan Khurana, Managing Director, STUDDS Accessories Ltd., said, “Indian riders today are far more conscious about certified safety and distinctive design than ever before. With NOVA Track and NOVA Super, we are expanding our premium full-face portfolio in the domestic market with helmets that combine globally benchmarked protection, aerodynamic stability and bold, contemporary design themes. The NOVA series reflects our commitment to making international-quality helmets more accessible to riders across city and highway segments.

Both NOVA Track and NOVA Super are constructed using an Energy Impact Resistant Thermoplastic (EIRT) shell, engineered for enhanced impact resistance and durability. A multi-density EPS liner effectively absorbs impact energy while supporting internal airflow. The helmets come with ECE 22.06, DOT and ISI certification, meeting both Indian and globally recognized safety standards.

The streamlined full-face profile enhances stability at higher speeds while offering comprehensive head protection. Whether navigating daily commutes or extended highway rides, NOVA is engineered for balanced performance and comfort.

Advanced Ventilation System
Efficient airflow is ensured through:

  • Chin air vent
  • Top air vent
  • Rear hot air exhaust
    A wind protector and nose deflector help reduce wind intrusion and improve riding comfort during longer journeys.

Optically Correct Visor with Pinlock® 30 Fitted
The helmets feature an optically corrected, scratch-resistant visor that delivers a wide field of vision for enhanced road clarity.

Each model comes with Pinlock® 30 fitted as standard, helping reduce fogging in varying riding conditions. A one-touch quick-release mechanism enables convenient visor removal and maintenance.

Rider Comfort and Practical Usability

  • Breathable, hypoallergenic liner with moisture-management fabric
  • Removable and washable interior
  • Eyeglass-friendly harness design
  • Secure quick-release chin strap
  • Two shell sizes for improved fit and balance

Distinct Design Themes
NOVA Track
NOVA Track features aggressive, track-inspired liveries characterized by sharp angular detailing, layered contrast panels and high-impact colour blocking. Select chrome-accented variants elevate the premium appeal, giving the helmet a race-bred, performance-forward presence.
Available in seven dynamic colourways, including premium chrome-accented variants, across gloss and matt finishes.

NOVA Super
NOVA Super introduces a more fluid and high-energy surface treatment, defined by sweeping streaks, layered gradients and vibrant colour transitions. The dynamic decor gives the helmet a bold street-sport identity suited for riders who prefer expressive styling.
Offered in six vibrant sport-inspired colour options in gloss and matt finishes.

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